top of page
M25 Launch
The M25 launch was built around the contrast between beauty
and power. The M25 brought a refined, distinctive design, while
the M System represented the technology behind it.
The hummingbird became the visual thread throughout the launch. Small, fast
and agile, it reflected the precision and strength of the system. This idea guided
the campaign's visual direction, bringing together the product, its identity
and the wider M System platform. The launch marked a new chapter for Paradox, introducing a new logo and an innovative security system.
bottom of page